4 Simple Tips to Improve Your Website’s User Experience

You could spend days or even weeks finalizing every piece of your website but, at some point, you have to launch it and see how your visitors reply. Running monthly Google analysis is a good way to keep track of how well your content is performing and to measure whether changes to your user experience or UX are positive or not. Try making a few simple revisions at a time and see how they work out. Here are some simple tips you can put to use now to increase your user experience:
1. Update your website theme to be cleaner and more approachable. Your users need to be able to access your website on all platforms, including Mobile, Tablet etc so be sure to test it on a smartphone and tablet before going live. Avoid the enticement to choose a complex theme just because it looks great – simple is usually better when it comes to user experience.
2. Make your website content easy to scan and quick to read. High-quality content is essential for SEO(Search Engine Optimization) and for user experience, but the value of your content doesn’t do you any good if you can’t get your users to read it. Choose slightly larger font sizes and wider line spacing to make your content easy to read and make sure to break it up into smaller pieces that are quick to scan and easy to understand.
3. Improve your website navigation and keep it User friendly. Nothing is worse than following a search engine link to a website but not being able to find the content you’re looking for. The key to conversion is keeping the user on your site as long as possible, so if you make the website easy to navigate, it will make your users more likely to stay and look around instead of immediately returning to the search page.
4. Include calls to action (CTA) that actually appeal to the user. A call to action (CTA) is what motivates your visitors to become customers – it calls them to take some form of action, whether it be providing their email address or making a purchase.